The Luther Award honors one outstanding Tennessee radio station for its above and beyond service provided to the community it serves. Named for Chattanooga radio legend Luther Masingill, who spent more than 70 years waking up residents of Chattanooga and southeast Tennessee, the award will recognize one station that consistently provides an exceptional level of community interest, involvement and interaction throughout the year.
Luther did not simply host a morning show on legendary station WDEF, and the Luther Award does not go to a station who simply runs public service announcements or conducts a once-per-year radiothon. The winning radio station will have shown a depth of service, enabling and participating in all segments of the community.
Stations interested in competing for the award will submit a two-page entry form outlining the community service of their station in the previous year. Though longevity of service can be a factor in selecting stations, stations should base their entry on the previous 12 months. (Please submit pdf file with a station contact name & number)
Stations will submit an aircheck not to exceed a total of five minutes. This aircheck could contain public service announcements, interviews, radio-thon segments, regularly scheduled programs, breaking news or weather coverage, or campaigns performed for local agencies....whatever showcases your station and your outstanding involvement in the community (please submit mp3 file)
Entries will be accepted until March 9, 2019. (Luther's birthday...) A committee will, by conference call, narrow its finalists to three stations. Two representatives of each finalist station will be invited to the August banquet in Murfreesboro where one station will be honored.
The winning station will be determined by the committee without regard to the resources of station OR size of broadcast market served. Only one station will be honored annually. Only individual stations from a cluster of stations will be considered, though multiple stations from one cluster may enter. Though a station’s overall commitment should be considered, specific instances of working in and for the community should be evaluated.
Please send entries to TENNrhof@gmail.com with "Luther Award" in the subject line.
*It should be noted no one on the Luther Award committee will be a current TNRHOF board member nor an employee of any station who submits an aircheck for consideration.* If you have any questions, you can address them to TENNrhof@Gmail.com.
For more information on the Luther Award, see our February Edition of E-Waves.